Starbucks' Key Policies, Practices, Business Principles, and Procedures

Starbucks Key Policies:

• Expand its stores in the US and internationally; either by opening company operated store locations or franchising/licensing store locations.

• Designing stores that convey Starbuck’s image, brand and character which includes the use of local materials and craftsmanship

• Expand product offerings beyond its retail stores and enter new market segments

Starbucks Business Principles:

• Coffee: emphasize coffee quality and the ethical sourcing

• Partners: all employees are treated with respect and dignity

• Customers: connecting with customers by making each visit a great experience

• Stores: creating stores as a third place away from home

• Neighborhood: supporting the community

• Shareholders: increasing return on investment

Starbucks Practices:

• High quality standards for all of its products by purchasing the highest quality Arabica beans

• Ethical sourcing practices for coffee beans such as coffee farmers getting paid enough to cover their cost and reinvest

• Ethical pricing and purchasing agreements

• Small farmer support programs

• Community investment and corporate citizenship

• Environmental stewardship

• Charitable contributions

Starbucks Procedures:

• Health care coverage for all of the employees; even employees working part time of 20 hours a week

• Stock option plan for employees and making them partners

• Stock purchase plan where employees have the option to purchase company stocks

• Making the workplace more attractive while paying higher wages

• Employee training and recognition