Chief Elements of Apple’s Overall Competitive Strategy

Apple, Inc. has develop and created an exceptional and distinct competitive strategy with its innovation of new and existing products. Apple’s efforts are to meet the needs of its consumers domestically and globally. Apple, Inc.’s strategy consist up of the diversification of their innovative technology of its three core products which are computers, personal media players, and mobile phones. Furthermore, Apple has designed and developed proprietary operating systems and software technologies; therefore, creating strict protection of its intellectual rights.

Apple has evolved with the evolution of technology. Apple’s initial focus was in the computer industry in which it continues to create innovative products. However, Apple’s interests and resources are now also focused in the converging digital electronics and mobile phones by the creation of the iPhones, iPods, and iPads.