Apple Computer’s Financial Performance Ratios from 2009 to 2011

Apple’s revenue has increased from 2009 to 2011. In 2010 Apple's revenue increased by 52.02% from 14.44% in 2009 and 65.96% in. The Net income had increased in 2010 by 70.16% and in 2011 increased by 84.99%. Over the three years, the gross profit margins have remained steady at around 40% which indicates that Apple’s revenues have been substantial in order to cover its operating expenses and yield a profit. Apple has also had a steadily increase in operating profit margins and return earned by stockholders on the firm’s total assets.

Return on the shareholders equity rose by 29.32% from the year 2009 and in 2011 it also increased by 33.83% from the year 2010. Apple has used investment funds very well in order to generate earnings profit. There has been a slight decrease in the ratio; however, the overall financials demonstrated that Apple is financially strong and capable of paying its obligations. Apple has been a very financially strong business, with strong and consistent increases in their revenues and profits.