Disney’s corporate strategy

Image retrieved Disney's website

According to the Walt Disney website the Company is known for its compelling entertainment experiences. From revolutionizing the way people connect with sports, to creating new realities in interactive experiences, they are dedicated to immersing our Guests, audiences and consumers in never-before-seen ways.

Disney’s corporate strategy includes:

• The acquisition of intellectual properties or buying new resources that would enable Disney to reach consumers in new ways and new places.

• The allocation of capital to Disney’s principal theme parks and resorts to maintain its advantage in the industry.

• Expanding internationally by take advantage of opportunities in emerging markets.