Starbucks' Key Policies, Practices, Business Principles, and Procedures
Starbucks Key Policies:
Expand its stores in the US and internationally; either by opening company operated store locations or franchising/licensing store locations.
Designing stores that convey Starbuck’s image, brand and character which includes the use of local materials and craftsmanship
Expand product offerings beyond its retail stores and enter new market segments
Starbucks Business Principles:
Coffee: emphasize coffee quality and the ethical sourcing
Partners: all employees are treated with respect and dignity
Customers: connecting with customers by making each visit a great experience
Stores: creating stores as a third place away from home
Neighborhood: supporting the community
Shareholders: increasing return on investment
Starbucks Practices:
High quality standards for all of its products by purchasing the highest quality Arabica beans
Ethical sourcing practices for coffee beans such as coffee farmers getting paid enough to cover their cost and reinvest
Ethical pricing and purchasing agreements
Small farmer support programs
Community investment and corporate citizenship
Environmental stewardship
Charitable contributions
Starbucks Procedures:
Health care coverage for all of the employees; even employees working part time of 20 hours a week
Stock option plan for employees and making them partners
Stock purchase plan where employees have the option to purchase company stocks
Making the workplace more attractive while paying higher wages
Employee training and recognition
