Disney's Five Business Segments

Data retrieved from Marketline

The Walt Disney Company’s business portfolio consists of the five following business units: Media Networks, Parks and Resorts, Studio Entertainment, Consumer Products, and Interactive media. According to the Marketline report, Disney recorded revenues of $45,041 million during the fiscal year ended September 2013 (FY2013), an increase of 6.5% over FY2012. For the FY2013, the US and Canada, the company's largest geographic market, accounted for 75.5% of the total revenues. The following are the revenues generates through the five business segments:media networks (45.2% of thetotal revenues during FY2013), parks and resorts (31.3%), studio entertainment (13.3%), consumerproducts (7.9%) and interactive (2.4%).

All of the business units in Walt Disney’s portfolio exhibit good strategic fit. The Media Networks can advertise their theme parks, the studios could be used for movies, creating movie themed consumer's products, and technology researched by Studio Entertainment can be shared across all the business. However, interactive media generates the least amount of revenues. Disney may need to re-consider the interactive media segment. Possibly by exploring different technological improvements to increase revenues.